Premiata has just inaugurated its first Turkish boutique in Istanbul.
The Italian high-end footwear and apparel brand continues to expand internationally, adding up a new mosaic tile to its already popular global presence including Europe, former-Soviet Union, Korea and the US.
As part of its strategy, it has just inaugurated this 90-sq.-meter stand-alone flagship store in collaboration with the prestigious Beymen chain of department stores inside Istanbul's luxury shopping mall Istinye Park.
Awarded, Istanbul
For this specific boutique, Premiata has collaborated with a Turkish architecture studio that has designed stores for luxury brands including Dior, Dolce& Gabbana, Jimmy Choo, Van Cleef & Arpels and more.
This store in particular was studied in order to create an environment that reflects the uniqueness of the area. Its design solutions express the brand's vision of not only exporting Premiata's style, but also integrating itself into the cultural and architectural context of the cities where it opens its shops.
The boutique's design combines modern elements with references to Turkish tradition, creating an atmosphere that reflects both the identity of the brand and the spirit of Istanbul.
The new store is designed to offer customers a unique shopping experience beyond purchasing products. Every detail–from furniture to the light decor–has been taken care of to inspire a journey that engages and captivates visitors. The boutique displays the entire Premiata product range, from footwear to clothing collections, offering a wide selection of items that express the brand's identity and Made in Italy quality.
Awarded, Istanbul
With the opening of this boutique in Istanbul, Premiata confirms its desire to strengthen its presence in international markets, focusing on strategic partnerships and focusing strongly on the enhancement of local cultures. The brand continues to pursue a vision that combines innovation and tradition, expressing its mission of blending high-quality products with style and craftsmanship excellence.
Beymen is a chain of department stores founded in 1971 counting a total of 19 doors throughout Turkey, of which 13 doors in Istanbul, three in Ankara, two in Atalaya, one in Adana and one in Bursa.
Despite Beymen's widespread network, Premiata did not disclose if it is planning to open other shops in the country.
Awarded, Istanbul
Premiata registered €110 million revenues at the end of 2023 and sells to 1,200 multi brand stores globally.
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